The Four Point Approach to Downtown Revitalization Under the Main Street Philosophy:
1. Organization- Partnerships are essential for successful preservation-based downtown revitalization. Through a solid Main Street structure, many groups that share an interest in the health of downtown come together to work toward an agreed-upon vision for downtown and thus, for the community.
2. Promotion- This aspect of the Approach is utilized to market a unified image of the business district as the center of activities, goods and services.
3. Design- Capitalizing on the downtown's unique physical assets and heritage, design activities such as building rehabilitation, utilization of preservation based tools, and ordinances and effective planning practices help create an active district and maintain its authenticity.
4. Economic Restructuring- In this area, a targeted program is developed to identify new market opportunities for the commercial district, find new uses for historic commercial buildings, and stimulate investment in property.
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