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Coincidentally, the four points of the Main Street approach correspond with the four forces of real estate value, which are social, political, physical, and economic.
Organization means getting everyone working toward the same goal. Using a volunteer driven program with an organizational structure of a governing board and committees can ease the tough work of building consensus and cooperation among the groups that have an important stake in the district.
Promotion means selling the image and promise of Main Street to all prospects. By marketing the districts unique characteristics to shoppers, investors, new businesses, and visitors an effective promotion strategy forges a positive image through advertising, retail promotional activity, special events, and marketing campaigns carried out by local volunteers. It serves to improve the consumer and investor confidence in the district.
Design means getting Main Street into top physical shape. Capitalizing on its best assets such as historic buildings and pedestrian- oriented layouts is just a part of the story. An inviting atmosphere created through window displays, parking areas, building improvements, street furniture, signs, sidewalks, street lights, and landscaping, conveys a visual message about what the commercial district is and what it has to offer.
Economic Restructuringstrengthens a community's existing economic assets while diversifying its economic base. By helping existing businesses expand and recruiting new ones to respond to today's market, Main Street programs help convert unused or underutilized space into economically productive property and sharpen the competitiveness and profitability of businesses.